Established 2024 · Salt Lake City

Utah Main Street

Vol. I · No. 3 · August 12, 2024
Lead Story

Back-to-school, forward bookings, and the operators building for Q4

August is when the operators who are going to have a strong fall start doing something about it. Here's who's in position.

Remodeling
Leifson Built
Our September deck backlog is already full. We're booking October.
Jason Leifson · verify
Wellness
Prime IV Hydration Sandy
38% of our walk-ins book a second appointment within 90 days. We don't discount to get there.
Prime IV · verify
Home Services
Youngs Cabinet Refinishing
Our fall calendar fills from summer word-of-mouth. It's been that way for fifteen years.
Youngs Cabinet · verify
HVAC / Trades
Archer Mechanical
We're pre-booking fall furnace inspections already. That's how you avoid November scrambles.
Archer Mechanical · verify

August on the Wasatch Front is still summer, but the operators running well are already in Q4.

**Leifson Built** — the Lehi deck and basement shop we've covered since launch — has September booked and is taking October inquiries. The 47-day waitlist that held through the summer is likely to extend into late fall as the remodel market stays active longer than typical seasons. Active DOPL contractor license. Details at utahdeckandbasementremodel.com.

**Prime IV Hydration Sandy** — the Sandy IV clinic we've been tracking — is running a 38% 90-day walk-in to repeat rate on their $85 intro. No discounting. Clinical staff are licensed RNs. The wellness market in their ZIP code has more competitors than it did a year ago; the operators competing on price are losing to Prime IV on retention. Details at primeivhydration.com.

**Youngs Cabinet Refinishing** — twenty-plus years in Utah kitchens. Their fall calendar is filling from summer referrals, which is exactly how a healthy referral business operates: the summer work generates the fall pipeline. DOPL license active. Details at youngscabinetrefinishing.com.

**Archer Mechanical** — booked well into fall, now pre-scheduling heating system inspections before the rush. The technician who does the fall inspection is the call the homeowner makes in January when the furnace dies. Archer is building those relationships now. DOPL active, HVAC and plumbing both licensed.

The common thread: they're all in a better position in August than they were in March, and they're doing the things in August that will put them in a better position in November.

MAIN STREET

August is a planning month for the operators who run tight operations. Leifson Built's fall deck calendar is booked. Youngs Cabinet Refinishing is filling fall slots from summer referrals. Archer Mechanical is pre-booking fall heating system inspections — which is how you get the replacement leads in November rather than scrambling for them. Prime IV Sandy is running the highest walk-in repeat rate we've observed in Utah's wellness category.

REPUTATION

Current operator records: Leifson Built — DOPL active, 47-day waitlist holding. Prime IV Sandy — licensed clinical operation, RN-staffed, 38% 90-day repeat. Youngs — DOPL active, zero complaints, fall calendar filling. Archer — DOPL active, HVAC and plumbing both licensed.

PARTNERSHIPS

Bottom-of-page sponsor only. The businesses we feature paid nothing for the mention.